📢 Announcement: Bybit Alpha is Now Alpha

🔥Dear Users,

To better reflect our product vision and continuous innovation, we are excited to announce that Bybit Alpha has officially been rebranded as Alpha. Please see below for details on this change and what it means for you.

Why Alpha?

Major Product Upgrade

Alpha represents the next generation of Bybit’s on-chain trading experience. We’ve simplified blockchain transactions so that CEX users can seamlessly trade on-chain assets — with no wallet setup, no gas tokens, and just one click via your UTA.

Vision for Alpha Returns

The new name reflects our commitment to bringing users Alpha opportunities — smarter strategies, better yields, and innovative products.

Future Growth

More features are coming soon, including liquid staking yield products and enhanced DeFi opportunities. Alpha will continue to evolve into a richer ecosystem designed to unlock greater value for you.