“Two men came to me, each offering me a horse. Both made equal claims. They were good horses, kind and gentle. A child could drive them.

One man said, “Try the horse for a week. If my claims are not true, come back for your money.”

The other man also said, “Try the horse for a week.” But he added, “Come and pay me then.”

I naturally bought the second man's horse.

~ Scientific Advertising
#tips @CopywritersDesk // @CopywritersBBT

How much time do you spend writing headlines? Want it quick? Check @hlynbot
#tips @CopywritersDesk // @CopywritersBBT

Do you do that?
#tips @CopywritersDesk // @CopywritersBBT

We want to be conducting regular excercise on copywriting, for that we need your help in conducting these activities in our group/channel. If you think you can help. Please reach out to us by commenting in group @CopywritersBBT

Nike didn’t write, "Wouldn't it be wonderful if you did it?" Or, "We strongly suggest that at your earliest convenience, you do it." Instead, they wrote. “Just Do It,” and the rest is history.


Writing it rude will help you write more effective sales copy, faster and clearer.

#tips @CopywritersDesk // @CopywritersBBT

Two word copy for Roy castle Lung Cancer Foundation written by Richard Foster who is considered to be a legendary copywriter.

@CopywritersBBT // @CopywritersDesk

Which books have you read or you want to read?

Tide (2017)

McDonald's

Heineken (2009)
Don't drink and drive

M&M (2013)

British Airways (2013)

Pepsi (2016)

Durex (2016)