Research: How to Advertise to Distracted Consumers
https://hbr.org/2025/04/research-how-to-advertise-to-distracted-consumers
https://hbr.org/2025/04/research-how-to-advertise-to-distracted-consumers
Harvard Business Review
Research: How to Advertise to Distracted Consumers
Advertisers frequently serve mobile pop-up ads customized in real time to users’ activity, physical environment or context. These may include location-based ads keyed to a consumer’s GPS data, as well as techniques such as cross-device ad targeting and programmatic…
How Financial Inclusion and Health Can Move More People into the Middle Class - SPONSOR CONTENT FROM MASTERCARD
https://hbr.org/sponsored/2025/04/how-financial-inclusion-and-health-can-move-more-people-into-the-middle-class
https://hbr.org/sponsored/2025/04/how-financial-inclusion-and-health-can-move-more-people-into-the-middle-class
Harvard Business Review
How Financial Inclusion and Health Can Move More People into the Middle Class
Sponsor content from Mastercard.
AI Reasoning Models Can Help Your Company Harness Diverse Intelligence - SPONSOR CONTENT FROM MICROSOFT AZURE & NVIDIA
https://hbr.org/sponsored/2025/04/ai-reasoning-models-can-help-your-company-harness-diverse-intelligence
https://hbr.org/sponsored/2025/04/ai-reasoning-models-can-help-your-company-harness-diverse-intelligence
Harvard Business Review
AI Reasoning Models Can Help Your Company Harness Diverse Intelligence
Sponsor content from Microsoft Azure & NVIDIA.
How Immigrant Entrepreneurs Build Lasting Businesses
https://hbr.org/podcast/2025/04/how-immigrant-entrepreneurs-build-lasting-businesses
https://hbr.org/podcast/2025/04/how-immigrant-entrepreneurs-build-lasting-businesses
Harvard Business Review
How Immigrant Entrepreneurs Build Lasting Businesses
A conversation with researcher Neri Karra Sillaman about creating companies that last.
Corporate Sustainability Is in Crisis. What Should Companies Do Now?
https://hbr.org/2025/04/corporate-sustainability-is-in-crisis-what-should-companies-do-now
https://hbr.org/2025/04/corporate-sustainability-is-in-crisis-what-should-companies-do-now
Harvard Business Review
Corporate Sustainability Is in Crisis. What Should Companies Do Now?
In the near term, it seems reasonable to expect a further unravelling of the corporate sustainability agenda. The U.S. government is swiftly unwinding sustainability commitments, there is pushback against new European reporting requirements, and many companies…
👍1
How VCs Can Create a Winning Investment Thesis
https://hbr.org/2025/04/how-vcs-can-create-a-winning-investment-thesis
https://hbr.org/2025/04/how-vcs-can-create-a-winning-investment-thesis
Harvard Business Review
How VCs Can Create a Winning Investment Thesis
Venture capital isn’t about playing the odds—it’s about rewriting them. What does it take to identify startups poised to become market leaders? It often comes down to an investment thesis. This four-step approach, developed through investments in over 40…
👍1
How to Turn Your Customer Base into a Community
https://hbr.org/podcast/2025/04/how-to-turn-your-customer-base-into-a-community
https://hbr.org/podcast/2025/04/how-to-turn-your-customer-base-into-a-community
Harvard Business Review
How to Turn Your Customer Base into a Community
WordPress cofounder Matt Mullenweg shares what it takes to foster loyalty, trust, and engagement—both inside and outside your company.
Setting a Pricing Strategy Amid Ever-Changing Tariffs
https://hbr.org/2025/04/setting-a-pricing-strategy-amid-ever-changing-tariffs
https://hbr.org/2025/04/setting-a-pricing-strategy-amid-ever-changing-tariffs
Harvard Business Review
Setting a Pricing Strategy Amid Ever-Changing Tariffs
It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed during these turbulent times, managers need to broaden their thinking on pricing and roll out new strategies. Regardless of whether tariffs…
To Make Your DEI Efforts More Effective, Challenge Outdated Models
https://hbr.org/2025/04/to-make-your-dei-efforts-more-effective-challenge-outdated-models
https://hbr.org/2025/04/to-make-your-dei-efforts-more-effective-challenge-outdated-models
Harvard Business Review
To Make Your DEI Efforts More Effective, Challenge Outdated Models
The reality of diversity, equity, and inclusion (DEI) today is complex. Research and practical experience reveal that some initiatives have successfully raised awareness of individual biases and systemic barriers, while others have fallen short and in some…
How Knowledge Mismanagement is Costing Your Company Millions - SPONSOR CONTENT FROM BLOOMFIRE
https://hbr.org/sponsored/2025/04/how-knowledge-mismanagement-is-costing-your-company-millions
https://hbr.org/sponsored/2025/04/how-knowledge-mismanagement-is-costing-your-company-millions
Harvard Business Review
How Knowledge Mismanagement is Costing Your Company Millions
Sponsor content from Bloomfire.
What Salespeople Need from Leaders—at Each Stage of Their Careers
https://hbr.org/2025/04/what-salespeople-need-from-leaders-at-each-stage-of-their-careers
https://hbr.org/2025/04/what-salespeople-need-from-leaders-at-each-stage-of-their-careers
Harvard Business Review
What Salespeople Need from Leaders—at Each Stage of Their Careers
Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers often focus on competencies, motivation, and results, they often overlook career stage as…
Don’t Be Distracted by the Trade War. Here’s What Should Inform Your China Strategy Instead.
https://hbr.org/2025/04/dont-be-distracted-by-the-trade-war-heres-what-should-inform-your-china-strategy-instead
https://hbr.org/2025/04/dont-be-distracted-by-the-trade-war-heres-what-should-inform-your-china-strategy-instead
Harvard Business Review
Don’t Be Distracted by the Trade War. Here’s What Should Inform Your China Strategy Instead.
While U.S.–China trade tensions have drawn intense attention, business leaders who focus too narrowly on tariffs risk missing a deeper, longer-term shift. China’s economic strategy—centered on reducing dependence on foreign firms, building domestic dominance…
Research: When Leaders Express Positivity Early On, Employees Perform Better
https://hbr.org/2025/04/research-when-leaders-express-positivity-early-on-employees-perform-better
https://hbr.org/2025/04/research-when-leaders-express-positivity-early-on-employees-perform-better
Harvard Business Review
Research: When Leaders Express Positivity Early On, Employees Perform Better
The emotional tenor of a leader’s expressions can have a major impact on their team. While positivity can make their workers feel supported and inspired, negativity can sometimes help employees understand how to grow. In a new study, researchers examined…
👍3
Executive Teams Are Losing Stakeholders’ Confidence. Here’s How to Get It Back.
https://hbr.org/2025/04/executive-teams-are-losing-stakeholders-confidence-heres-how-to-get-it-back
https://hbr.org/2025/04/executive-teams-are-losing-stakeholders-confidence-heres-how-to-get-it-back
Harvard Business Review
Executive Teams Are Losing Stakeholders’ Confidence. Here’s How to Get It Back.
Stakeholder trust in their leadership teams’ ability to handle volatility and uncertainty is at an all-time low. Unlike routine market or organizational challenges where there’s past experience from which to draw wisdom, what makes the current forces leaders…
The Formal Policies That Protect Family Businesses from Interpersonal Chaos
https://hbr.org/2025/04/the-formal-policies-that-protect-family-businesses-from-interpersonal-chaos
https://hbr.org/2025/04/the-formal-policies-that-protect-family-businesses-from-interpersonal-chaos
Harvard Business Review
The Formal Policies That Protect Family Businesses from Interpersonal Chaos
Family businesses often operate on trust and inherited roles, but without formal policies, they risk misaligned expectations and legal ambiguity. The Rossis, a third-generation family in the hospitality industry, faced a crisis when a cousin who worked in…
A Playbook for Using TikTok Shop to Grow Your Brand - SPONSOR CONTENT FROM TIKTOK SHOP
https://hbr.org/sponsored/2025/04/a-playbook-for-using-tiktok-shop-to-grow-your-brand
https://hbr.org/sponsored/2025/04/a-playbook-for-using-tiktok-shop-to-grow-your-brand
Harvard Business Review
A Playbook for Using TikTok Shop to Grow Your Brand
Sponsor content from TikTok Shop.
👍1
AI Can Help Knowledge Workers Fix These Five Frustrations - SPONSOR CONTENT FROM ATLASSIAN
https://hbr.org/sponsored/2025/04/ai-can-help-knowledge-workers-fix-these-five-frustrations
https://hbr.org/sponsored/2025/04/ai-can-help-knowledge-workers-fix-these-five-frustrations
Harvard Business Review
AI Can Help Knowledge Workers Fix These Five Frustrations
Sponsor content from Atlassian.
HBR Roundtable: Adapting to the New Reality of Tariffs
https://hbr.org/2025/04/hbr-roundtable-adapting-to-the-new-reality-of-tariffs
https://hbr.org/2025/04/hbr-roundtable-adapting-to-the-new-reality-of-tariffs
Harvard Business Review
HBR Roundtable: Adapting to the New Reality of Tariffs
In this roundtable discussion, HBR Editor at Large Adi Ignatius speaks with three experts about how organizations are navigating the prospect of new U.S. tariffs, especially on China, and the potential reshaping of global trade and supply chains. They discuss…