🎉 What a great Christmas competition we had, congratulations to our winners!

1000 Lootboxes were distributed during our 7-day Christmas campaign and 10 lucky ones have won the main prize - 10 custom designed, Xmas SNEAKs!

Winners should check their inboxes where they have received an email. Lootboxes have already been distributed in the past 24 hours, so make sure to check your in-app inventory to see if you received one!

You might have won the big prize: an uncommon SNEAK!

Thanks to everyone who participated! We will have more exciting events for you in 2023 & something huge is coming up for our existing users! 👀

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‼️Only one day left to claim FAT points!

If you participated in the FAT referral program, then hurry up! 🏃
The FAT claiming period ends at 10 AM UTC, December 31!

If you miss it, you will no longer be able to claim FAT Lootboxes!

Follow the steps in the BLOG ARTICLE

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✨ Attention, Steppers!

Are you one of our TOP 100 Step App runners? 🏃‍♂️

We are excited to announce the launch of our new leaderboard feature. Now you will be able to directly compare your personal results with our most active users. Check out now if you’re featured in our TOP 100, or get ready to take your fitness activities to the next level and appear in the leaderboard!

Learn more 👉 BLOG

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✨ 2022 has been Full of Achievements, Yet Its Only the Beginning

Major Milestones of 2022 —

1. Development:
- Mainnet of world’s 1st Chain for lifestyle, consumption, and wellness
- Native block scanner and wallet
- Launch of StepEx, Bridge, and StepLaunch
- Beta launch of Step SDK and node delegation
- 119,000+ active wallets

In half a year, Step Chain achieved what most chains have not in years.

2. Adoption
- 115,000+ users in less than 1 month into Step App mainnet
- Successful Tokyo event (40% app base now from Japan)
- Global representation from Usain Bolt
- Partnership with Global Titans (includes Mayweather, Jake Paul, etc.)

In a month, Step App has become one of the most used web3 apps in existence, with parabolic growth week-on-week.

3. FITFI Token
- 55,000+ active stakers
- Listed on OKX, Bybit, Huobi, Gate, and Crypto.com
- Korean Won fiat pair on Bithumb
- Non-inflationary yield, Lootboxes, and huge successful IDO distributed (PRIMAL)

FITFI token is already utility-rich in a non-inflationary model, but is in an infancy model. 2023 will initiate the grand opportunities of FITFI.

What to Expect in 2023 —
The focus of 2023 is (1) expansion to new regions, (2) exponential monthly growth of users, and most importantly: (3) advancement of the ecosystem business model.

All the while, on-chain opportunities are expanding: applicants for StepLaunch are lined up, next DeFi products on Step Chain are ready, and the tap to partner-branded NFTs.

The wait isn’t much. The roll-outs begin in January!

👋 Hello Step App family!

We want to help you succeed in your Move-To-Earn journey, so in this tutorial we will walk you through the first steps you will need to take to get started with Step App:

👉 VIDEO TUTORIAL

Our BLOG ARTICLE might also help you.

Keep an eye out for more tutorials coming soon where we will deep dive into different aspects of using our app. We will have tutorials for everyone, from people who are now starting with Step App to avid, active users.

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⚡️New User Onramp + Token Exposure

FITFI liquidity will be deposited to a BNB CHAIN DEX tomorrow. This event will be in full partnership with the DEX.

BSC is world's 2nd most active chain. This move puts $FITFI and notice of Step App at the fingertips of millions of new users. 🔥

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⚡️FITFI Opening on THENA

thena.fi is the most advanced DEX on BNB CHAIN. Step App has become a partner, alongside DeFi titans like Frax and Ankr.

✅ $300k opening liquidity for BSC traders
✅ More liquidity: farm THE by adding liquidity to FITFI

Thena issues rewards every week starting with Epoch 1.

👉 Trading begins at 3pm UTC today
👉 Liquidity for farming starts same time
👉 Bridge to BSC with multichain.org

More details in Thena ARTICLE

Happy farming with $FITFI! 👨‍🌾
Welcome new Step App users! 👋

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⚡️FITFI Token Liquidity Farming Live on Thena
Liquid ~20,000% APY

As part of our cooperation with Thena, Step App community gets to farm THE tokens. You can now farm Thena's native token with FITFI-USDT liquidity at a current yield of almost 20,000%.

- Step 1
Prepare FITFI tokens and USDT on BNB Chain. You can either buy FITFI on Thena or bridge from Multichain.

- Step 2
Deposit FITFI and USDT to a liquidity pool here: thena.fi/liquidity/manage.

- Step 3
Stake your FITFI-USDT liquidity here: thena.fi/liquidity.

- Step 4
Claim your earnings as they accrue.

New User Funnel
This cooperation is introducing Step App and FITFI tokens to a BSC native audience of DeFi users. It distributes FITFI to new markets and loops them into Step ecosystem products.

It's one of the first in a series of events to distribute both FITFI and Step awareness to new markets.

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Step 2.0 —
7-Day Growth Campaign for Mainstream Mainnet: Prometheus

Scalable software gets better. Get ready for 2.0.
Long ago, Prometheus brought fire to the world. Now Step is bringing crypto to the world.

7 Days of Incredible Updates
This campaign is a lead-up to the Step 2.0 mainnet, which is currently in development. Step 2.0 re-defines the to-earn narrative into the most sustainable format.

Hint: Data, AI, healthcare, finance and crypto are the perfect recipe for disrupting a $5+ trillion market. Details this week.

Over the coming days, updates will be issued on:
> Step’s expanded business model
> Governance and control of revenue (🔥burns, reduced circulation, and yield)
> Expansion of FITFI to new multi-million user crypto markets
> The (new surprise) crown jewel in Step ecosystem of products

This is the strongest growth campaign to date. It is centered on tech, business development, and expansion.

Step Links
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Disrupting the $5+ Trillion Global Health and Life Insurance Markets Through AI

Step ecosystem acquires brilliant data on the fitness activities of a person. AI crunches the validity of this data. Crypto expands access of purchases.

Step has been in discussion with insurance providers to gauge demand, and there is massive interest.

Prometheus Mainnet: Crypto to the World
Step ecosystem is in development to provide an incredible to-earn economy, financed by the global health and life insurance markets.

1. Users improve their health through Step products
2. Step's AI validates user fitness activity
3. Step users acquire discounted health and life insurance

Step ecosystem is becoming a product made for every person, and a partner of the biggest financial firms.

For converting (healthy) users to insurance firms, Step eco earns platform fees that build a treasury that powers FITFI liquidity, yield, and more.

Learn More
👉 step.app/step-ai

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All Power to the Community: Step DAO

FITFI stakers are getting control of the Step DAO, which has control of many things – especially the ecosystem treasury.

Step ecosystem is already earning massive amounts of FITFI from fee streams. This is BEFORE the launch of Prometheus Mainnet. The accumulated FITFI, which is bought from the market, will begin being placed into the Step DAO treasury.

The community can vote to do with it as it chooses:
- boost staking yield
- burn it all 🔥
- incentivize DEX LP
- diversify and buy assets
- finance community devs

Anything. Community has the power.
The Step DAO will go live in February and will accumulate an astounding amount of market-bought FITFI from the very beginning. A large portion of circulating supply will be pulled out of the market.

The delivery of such responsibility to the community is a key milestone for the Step ecosystem.

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Step is Making Crypto as Easy as Email

As part of Prometheus Mainnet, to provide unmatched health and life insurance opportunities to all, Step Ecosystem needs to make crypto so easy to adopt that your grand parents can opt in.

Crypto as simple as email.
Step 2.0 involves an evolution in key generation. Bio, phone, pin and email authentication (emphasis on bio auth) will allow a multi-party computation key mint that is accessible and easy enough for everyone.

This development is a key pillar of Prometheus Mainnet, and the necessary ingredient for #RoadTo10Million (and more!).

Step will host an AMA with the CTO to explain the technical achievements that are being made to deliver this.

It’s important to note the Step eco CTO is one of the most achieved developers in the space, with a past track that has been invested by institutions like Dragonfly, Blockchain.com, and Binance Labs.

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Freemium: Path to 1000x Expansion

Step products currently require an entry fee of some format. This limits adoption as people often prefer to try something before opting in.

Freemium models have built the biggest companies in gaming, fitness, and tech. Crypto should be no different. Step ecosystem is developing a Freemium model to enable 1000x expansion.

Segmenting Opportunities, Value, and Cash Flow
Under the Freemium model, people can opt into Step App and begin their journey in the fitness metaverse.

They grow fitter, generate health data, and gain the opportunity for discounted health and life insurance. More users equates to more insurance purchases, and that leads to more platform fees.

The free users do not earn KCAL. However, having more users try the app is a powerful way to eventually bring more people to the adoption of the paid model (which requires a SNEAK).

Furthermore, free users activity, especially with insurance purchases, grows the Step treasury which funnels value to FITFI. Web3 is the opportunity to own what you use. People prefer to try things before they use them, and FITFI then empowers them to own it.

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Expanding FITFI Liquidity Through DeFi

Step Chain already has more than 100,000 active wallets. This exceeds many layer-1, that have been out for years before Step Chain.

Step Chain is dedicated to be the most “useful” blockchain by providing products centered on life. This has been a key role in making it one of the the fastest growing chains ever.

FITFI is at the heart of this, as the gas token. There’s great opportunity to still introduce DeFi products that can provide greater liquidity to FITFI and alleviate community needs.

DeFi Pillars
Step Foundation is working on a money market as one of the immediate growth funnels in Step Chain DeFi.

More importantly, Step Foundation is working to deliver a significant codebase library that sets the groundwork for community developers to easily build safe and highly-scaled DeFi products on Step Chain.

These moves unlock the full potential of FITFI and Step Chain for crypto-centric users.

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Major Regional Expansion

Recently FITFI opened on the Korean Won on Bithumb, a major Korean exchange. This was followed by a notable increase in community and user inflow from the region. To re-create this success, 2023 will have a designated focus for regional exchanges.

New Fiat Markets
Step Foundation aims to expand Step community and FITFI accessibility with fiat exchanges globally. The first focus points will be South America and more parts of Asia, particularly south and southeast Asia.

These regions provide large populations who are both young and tech-centric. This gives the ecosystem a prolific environment for onboarding new communities seamlessly through localized fiat pairs.

These events naturally boost FITFI liquidity and enhance activity of the chain.

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⚡️$FITFI Revenue Burns and Yield: Community DAO

A portion of Step App fees and Step Chain fees are constantly fed to the community DAO. This information is publicly available here:
👉 https://fitfi.step.app/

Community DAO has the power to allocate this $FITFI to anything: burns, yield, community developers, etc. Stakers vote to decide.

- A funnel of non-inflationary tokens
- Bought from exchanges and removed from circulation

$500,000 Bought From Market
For its first month, the DAO already has control of $500,000 worth of FITFI bought from the market. About 1.5% of market cap in 1 go!

The Community DAO can initiate votes at any point.

Just the First Phase
The Step ecosystem is at a nascent stage. As products on the Step Chain develop, FITFI fees grow. As Prometheus mainnet is completed, mainstream users’ purchases of discounted insurance grow FITFI Fees.

The traction in both crypto and mainstream markets is just beginning, with Step ecosystem being not even 1 year old. FITFI is already one of the most utility-rich assets in the space, yet this is just the beginning.

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🔥 $FITFI Revenue Generated Burn – Campaign

Step ecosystem has several funnels that accumulate FITFI from the market. The community has voted to burn these tokens. This week, a burn will take place that will deeply reduce FITFI circulating supply.

Over the next days, several major events will be released, each focusing on expanded utility for FITFI tokens or growth of the Step Chain.

The final amount of burned FITFI will be disclosed in 4 days.

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🎙Step App x SingularityNET x Usain Bolt

Step App will host a livestream on March 8. Topics will be on how the worlds of Fitness and AI collide.

Step App has begun integrating AI tech to tap the massive global insurance market, creating a sustainable earn economy for users. This stream will give insights into the technology behind the scenes.

- The stream will be led by Kirill Volgin, Step App CEO
- Usain Bolt, Step App’s global ambassador, will be sharing his views
- Ben Goertzel, founder of the largest AI token, will discuss. This paves a good beginning for Step App’s partnership with the Singularity ecosystem.

We will announce the final guest later this week, stay tuned!

Do not miss the biggest livestream in Fitness & AI calendars!

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💫 Rejuve TGE on StepLaunch

Rejuve, a health and longevity oriented AI project, part of the SingularityNET Ecosystem and founded by Ben Goertzel, will have its premier Token Generation Event on StepLaunch. FITFI stakers will get first access to the token!

A. Rejuve Token on Step Network
Rejuve is the second non-corporate project building on Step blockchain. It has been in development for years. The community (FITFI stakers) will get access to Rejuve via StepLaunch.

B. StepEx Liquidity
After the TGE, a part of Rejuve liquidity will be available on StepEx.

Learn More at steplaunch.org

Rejuve Links:
https://rejuve.ai/
https://twitter.com/rejuve_ai
https://www.tg-me.com/rejuvecommunity

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🔥 100 Million FITFI Token Burn in 1 Hour

Step App ecosystem will have its first major burn in 1 hour.
A total of 100 million FITFI is being burned.

1. Revenue Burns - 15 Million FITFI
Many of these FITFI were acquired at high prices. Due to volatility, next round of revenue burns will be able to buy even more tokens on the market if prices remain the same.

At current rates, the revenue would have driven a 100 Million burn. So to facilitate the gap, the foundation will accommodate a treasury-sourced burn.

2. Treasury Burns - 85 Million FITFI
In light of remaining a community-centric project, the foundation is stimulating the FITFI economy with a larger than anticipated burn.

Treasury tokens that have been vested so far (85M) will now be burned as well.
Collectively, this marks nearly an 8% burn of circulating supply!

Tomorrow, another major stimulus to the FITFI economy will be released.

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