#news #Insta
Mark Zuckerberg is reportedly considering spinning off Instagram into a separate company to avoid antitrust investigations amid ongoing scrutiny of Meta's market practices. This move could help Meta mitigate regulatory pressures related to its acquisitions and market dominance.
The strategy reflects concerns about potential legal challenges as authorities increasingly focus on monopolistic behaviors in the tech industry. By creating an independent entity for Instagram, Meta aims to address these issues proactively while maintaining its competitive edge.
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#news #Insta
Instagram has launched a new feature called "Blend," allowing users to create a shared, personalized Reels feed with a friend through direct messages. This invite-only feature, which has been in testing for over a year, curates Reels based on the viewing habits of both users.
Once a friend accepts an invitation, a dedicated Reels feed is generated, which updates as new content is shared. Users can react with emojis or chat within the Blend interface. While currently limited to Reels, it remains uncertain if the feature will expand to include other content types. The Blend feature is now available globally on iOS and Android.
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Meta has disabled Apple Intelligence-powered Writing Tools in its iOS apps, including WhatsApp, Instagram, and Facebook, in favor of promoting its own Meta AI tools.
Features like rewriting and summarizing text are no longer available in these apps, though they remain active in others like X and Reddit. Meta is also restricting Apple’s Genmoji and Memoji features on its platforms.
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Meta CEO Mark Zuckerberg testified in an antitrust trial accusing Meta of monopolizing social media by acquiring Instagram and WhatsApp. A 2018 email showed he once considered spinning off Instagram over antitrust concerns.
While the FTC claims Meta bought the apps to eliminate competition, Zuckerberg argued the deals aimed to improve products and stay competitive. The trial could force Meta to break up its platforms.
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As Meta defends itself in an ongoing FTC antitrust trial, Mark Zuckerberg admitted Facebook and Instagram’s share of user time has “meaningfully” declined, with much social interaction shifting to messaging apps. While the trial revisits well-known details about Meta’s acquisitions, it also highlights TikTok’s dominance in user engagement.
Zuckerberg also revealed he once considered wiping users’ social graphs to boost Facebook activity. Despite the case’s high profile, it currently seems unlikely the court will force Meta to sell Instagram or WhatsApp.
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In a 2018 memo revealed during a U.S. antitrust trial, Meta CEO Mark Zuckerberg considered spinning off Instagram amid rising regulatory scrutiny. He acknowledged Instagram was outperforming Facebook’s app and suggested breakups can sometimes benefit companies — a stance that contrasts with Meta’s current position.
Zuckerberg weighed the risks of consolidation, warning it could hurt Facebook’s value without guaranteeing Meta’s long-term control over its app ecosystem.
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An internal 2018 email surfaced in Meta’s antitrust trial revealed Zuckerberg once floated spinning off Instagram to stop it from cannibalizing Facebook. He warned execs that promoting Instagram could trigger “network collapse” of Facebook — the more engaging and profitable platform.
He proposed branding both apps more closely under Facebook and building bridges like shared messaging and calling. Zuckerberg: "If engagement among [Facebook's] entire population is hollowed out, that may lead to significantly worse outcomes."
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Instagram is testing AI tools to detect teenagers falsely claiming to be adults and will automatically convert those accounts into Teen Accounts, which offer stricter privacy and safety controls.
This move builds on the Teen Accounts feature launched last year and is part of Instagram’s broader effort to protect users under 18 amid ongoing privacy concerns.
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#news #Insta
Instagram is testing a new Stories feature called Storylines, which allows users and their mutual connections to collaboratively build extended Stories around shared events or experiences. Friends can add related content to your Story, creating a multi-perspective narrative that expands reach and engagement.
This experiment follows the recent rollout of the Blend feature for Reels, and reflects Instagram’s strategy to boost interaction through DMs and Stories, where most engagement now happens. While Storylines isn’t in live testing yet, it holds more promise than Blend for fostering connection and creative collaboration on the platform.
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Instagram now allows users in the U.S. to download Reels directly to their mobile devices, a long-awaited feature that mirrors TikTok’s viral-friendly functionality. Confirmed by CEO Adam Mosseri, this update lets users save public Reels provided the original poster hasn’t disabled downloads complete with a watermark showing the Instagram logo and creator’s username.
The feature, currently mobile-only, is seen as Instagram’s effort to boost Reels’ reach beyond its own platform, encouraging viral sharing much like TikTok videos. It marks a significant move as Instagram continues to compete in the crowded short-form video space.
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Instagram has launched a new video editing app called Edits, aimed at creators and positioned as a replacement for the now-removed CapCut app. Edits offers a full suite of tools for video creation, including AI-powered effects, cutouts, project management, and an inspiration feed with performance insights.
Built with input from creators, the app is designed for use across platforms like Instagram and TikTok. Future updates will add features like keyframes, AI tools, collaboration options, and more customization effects to enhance the editing experience.
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As part of a broader push to create safer, age-appropriate digital spaces, Instagram is enhancing its safeguards for teens.
Parent company Meta announced it will use AI to detect users misrepresenting their age and automatically convert suspected accounts into stricter teen accounts, offering added privacy and content controls.
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Instagram is testing two new search filters for its Reels tab, allowing users to sort recommended Reels by “Latest” or “Most Viewed.” Currently, users can only filter by “Following” and “Nearby.”
While the new options offer more control, Reels would still be shown based on Instagram’s algorithm and user interests, not purely by upload time or popularity across the entire platform.
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Researchers from the 5Rights Foundation found that Instagram’s new Teen Accounts, launched in 2024 to protect young users, still expose teens to harmful content like sexualized imagery, hateful comments, and adult account recommendations.
They were able to create fake teen profiles using false birthdays without being flagged. Meta, Instagram’s owner, disputed the findings, saying the report is inaccurate and that parents appreciate the new protections. The research comes as the UK prepares to enforce stricter online safety rules under the Online Safety Act.
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Instagram announced new efforts to boost enrollment in its protective Teen Accounts by using AI to better detect users’ ages and involving parents more directly.
Teen Accounts limit contact, content, and screen time for young users, requiring parental approval for changes. Over 54 million teens have enrolled, with 97% of 13- to 15-year-olds choosing to stay under the protections, which are now also available on Facebook and Messenger.
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Instagram’s new video editing app, Edits, saw impressive success, surpassing CapCut in downloads with 7.1 million installs worldwide in its first week. It quickly reached 381,000 downloads in the U.S. alone, while CapCut garnered 83,500 in the same period.
Despite its strong launch, Edits has received mixed reviews, praised for its user-friendly interface and ad-free experience but criticized for lacking features like transition effects and templates that CapCut offers.
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Instagram has launched Edits, a free mobile video editing app for iOS and Android, designed for creators who want to craft and share content seamlessly. It offers tools for every stage of content creation—from idea generation and capturing, to editing and publishing—plus built-in Instagram insights. Users can upload music via services like RouteNote, and Edits pulls from Instagram and Facebook’s full music catalog.
Unlike CapCut, Edits is deeply integrated with Instagram, making it ideal for social-first creators. It’s now available globally, and Instagram plans to roll out more features like AI effects and collaborations soon.
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