Instagram now lets users share Spotify songs with in-app audio previews on Stories, enhancing music discovery without leaving the app. The update rivals TikTok’s influence in music trends. Instagram is also rolling out new fonts for Stories and Reels, including a Rosalía-inspired style and custom symbols.
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Instagram users are surprised by the discovery of unique AI chatbots on the app, including characters like “Desi Aunty” offering personalized, quirky interactions. The viral excitement highlights how AI is becoming more integrated into everyday social media experiences, leaving users amused and intrigued.
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Instagram Threads now supports direct messaging for users aged 18+, allowing one-on-one chats between mutual followers. End-to-end encryption isn’t available yet. Upcoming features include message requests, group chats, and inbox filters. Threads also launched “Highlighter” to spotlight standout posts and boost content discovery.
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Instagram Threads now supports direct messaging for users aged 18+, allowing one-on-one chats between mutual followers. End-to-end encryption isn’t available yet. Upcoming features include message requests, group chats, and inbox filters. Threads also launched “Highlighter” to spotlight standout posts and boost content discovery.
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Some Facebook and Instagram users who pay for Meta’s premium services are unexpectedly getting banned, and the reason is still unclear. The issue has raised concerns as these users feel they aren’t getting what they paid for.
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Instagram has updated its Edits app, focusing on improved project management. The new features in the “Ideas” tab let users save audio, add sticky notes, mark tasks as done, and filter or sort ideas by status, date, or color—making it easier to plan and organize creative content.
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Instagram now appears to reorder story viewers to highlight those who rewatch your stories. While the first 50 views are shown chronologically, others are sorted by engagement—and frequent viewers may reappear at the top, potentially exposing silent “story stalkers.”
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Many Instagram users are just now discovering a hidden feature that changes how videos are viewed on the app — and they can’t believe they missed it. The simple trick allows for smoother, more convenient video playback, and it’s being called “life-changing” by those who’ve tried it. Social media lovers are now urging others to give it a try.
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Meta has updated its Marketing API, making it easier for businesses to manage ads across Instagram and Facebook. New features include AI-powered content suggestions, better video and Stories publishing, and higher posting limits for automated tools.
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Instagram now allows public posts to appear in Google search results, boosting visibility for business owners. From July 10, searchable content can drive more organic traffic to profiles—even for those without websites. This makes Instagram a valuable SEO tool, offering longer-lasting exposure and broader reach. As Gen Z increasingly uses social media for search, the line between social platforms and traditional SEO continues to blur.
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Instagram has falsely banned users over child exploitation violations, leading to stress, lost income, and deleted memories. Some accounts were restored after BBC intervention, but Meta has stayed silent.
Critics blame its AI moderation and poor appeals process, with over 27,000 signing a petition. Affected users say the system risks labeling innocent people as criminals. Meta faces increasing pressure over its handling of these errors.
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Public accounts with 1,000+ followers can now use Trial Reels to test content with non-followers before full release. Reels stay hidden unless shared later, with performance data available after 24 hours. The feature is free for now but may change.
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Instagram is becoming more searchable. Google will now index public Instagram posts, making them visible in search results. This move encourages creators and brands to treat Instagram captions and hashtags like SEO tools, not just social media content.
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Meta has introduced new features to its video editing app, Edits, to support content creators. The update includes a royalty-free music tab, expanded keyframe editing for iOS, and 10 new voice effects.
The music feature lets users easily find and add tracks without worrying about copyright or monetisation issues, streamlining the editing process.
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Instagram’s recent alert about Google indexing public posts has caused confusion, but it’s not a major change. Public posts from users over 18 have mostly been indexable since 2020, as long as they meet certain criteria.
The update is simply expanding this feature to more regions. Unless you just received the notification, your posts have likely been visible in Google search for some time.
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Instagram now lets public posts from professional accounts appear in Google search results. The update includes content like photos, Reels, and carousels from users over 18.
Enabled by default, the feature can be turned off in privacy settings. With captions and alt text now searchable, this move boosts visibility and may shift content strategies for creators and businesses.
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Instagram is expanding access to its DM translation and scheduling features, now promoting them as key tools for business engagement. DM translations, available in 99 languages, help brands connect globally by auto-translating or manually translating messages. The new scheduling option lets users send DMs at specific times — ideal for time zone targeting. While these tools aren’t brand new, their broader rollout could improve global communication and outreach.
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Instagram is trialing an auto-scroll feature that lets Reels play continuously without swiping. Available to select creator and business accounts—mainly in India—it can be toggled on via the three-dot menu.
While it offers a smoother viewing experience, it also encourages longer watch times, benefiting Instagram. Still in testing, auto-scroll may roll out more widely if successful.
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The Indian government has urged Meta to suspend Instagram and Facebook’s auto-translation of Kannada after a mistranslation falsely claimed that Karnataka CM Siddaramaiah had died. Meta apologized and corrected the error, but officials called the tool misleading and demanded improvements.
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Instagram is testing an auto-scroll feature in its main feed, where posts and Reels automatically advance after a few seconds.
The goal is to create a smoother, hands-free viewing experience. However, some users feel it takes away control and could lead to more passive, less intentional scrolling. The feature may also boost ad exposure, raising questions about Instagram’s motives.
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