📲 Meta Upgrades Ad Tools for Instagram & Facebook

Meta has updated its Marketing API, making it easier for businesses to manage ads across Instagram and Facebook. New features include AI-powered content suggestions, better video and Stories publishing, and higher posting limits for automated tools.

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📲 What Google Indexing Instagram Means for Your Business Visibility

Instagram now allows public posts to appear in Google search results, boosting visibility for business owners. From July 10, searchable content can drive more organic traffic to profiles—even for those without websites. This makes Instagram a valuable SEO tool, offering longer-lasting exposure and broader reach. As Gen Z increasingly uses social media for search, the line between social platforms and traditional SEO continues to blur.

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📲 Instagram Wrongly Accuses Users of Child Abuse Violations

Instagram has falsely banned users over child exploitation violations, leading to stress, lost income, and deleted memories. Some accounts were restored after BBC intervention, but Meta has stayed silent.

Critics blame its AI moderation and poor appeals process, with over 27,000 signing a petition. Affected users say the system risks labeling innocent people as criminals. Meta faces increasing pressure over its handling of these errors.

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📲 Instagram Expands Trial Reels to More Creators

Public accounts with 1,000+ followers can now use Trial Reels to test content with non-followers before full release. Reels stay hidden unless shared later, with performance data available after 24 hours. The feature is free for now but may change.

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📲 Instagram Posts to Appear on Google Search

Instagram is becoming more searchable. Google will now index public Instagram posts, making them visible in search results. This move encourages creators and brands to treat Instagram captions and hashtags like SEO tools, not just social media content.

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📲 Instagram adds royalty-free music and new voice effects to Edits app

Meta has introduced new features to its video editing app, Edits, to support content creators. The update includes a royalty-free music tab, expanded keyframe editing for iOS, and 10 new voice effects.

The music feature lets users easily find and add tracks without worrying about copyright or monetisation issues, streamlining the editing process.

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📲Instagram Expands Google Access to Public Posts to More Regions

Instagram’s recent alert about Google indexing public posts has caused confusion, but it’s not a major change. Public posts from users over 18 have mostly been indexable since 2020, as long as they meet certain criteria.

The update is simply expanding this feature to more regions. Unless you just received the notification, your posts have likely been visible in Google search for some time.

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📲 Instagram Professional Account Posts Now Appear in Google Search

Instagram now lets public posts from professional accounts appear in Google search results. The update includes content like photos, Reels, and carousels from users over 18.

Enabled by default, the feature can be turned off in privacy settings. With captions and alt text now searchable, this move boosts visibility and may shift content strategies for creators and businesses.

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📲Instagram Promotes DM Translation and Scheduling Features for Business Users

Instagram is expanding access to its DM translation and scheduling features, now promoting them as key tools for business engagement. DM translations, available in 99 languages, help brands connect globally by auto-translating or manually translating messages. The new scheduling option lets users send DMs at specific times — ideal for time zone targeting. While these tools aren’t brand new, their broader rollout could improve global communication and outreach.

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📲Instagram’s auto-scroll is rolling out, and your thumb might finally get a rest

Instagram is trialing an auto-scroll feature that lets Reels play continuously without swiping. Available to select creator and business accounts—mainly in India—it can be toggled on via the three-dot menu.

While it offers a smoother viewing experience, it also encourages longer watch times, benefiting Instagram. Still in testing, auto-scroll may roll out more widely if successful.

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📲Instagram Kannada Translation Error Prompts Government Action

The Indian government has urged Meta to suspend Instagram and Facebook’s auto-translation of Kannada after a mistranslation falsely claimed that Karnataka CM Siddaramaiah had died. Meta apologized and corrected the error, but officials called the tool misleading and demanded improvements.

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📲 Instagram Tests Auto Scroll Option for Posts

Instagram is testing an auto-scroll feature in its main feed, where posts and Reels automatically advance after a few seconds.

The goal is to create a smoother, hands-free viewing experience. However, some users feel it takes away control and could lead to more passive, less intentional scrolling. The feature may also boost ad exposure, raising questions about Instagram’s motives.

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📲 Instagram Tests Like Counts For Individual Frames in a Carousel

Instagram is experimenting with a new feature that shows which specific image or video in a carousel post was on screen when someone liked it. Instead of a single total like count, creators will now see which frame drove engagement.

This could help users better understand what content captures attention and refine their post strategies based on frame-by-frame performance.

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📲 Instagram Content Now Indexed by Google

Starting July 10, public professional Instagram accounts will have their posts, reels, and videos indexed by Google. This move boosts visibility in search results, allowing travel and other businesses to reach wider audiences. Brands can now optimize captions, hashtags,
and location tags to improve their SEO and attract more organic traffic.

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📲 Instagram Adds New Safety Features for Kids

Instagram has rolled out new tools to protect teens and children. Teen accounts now get alerts about suspicious messages, see when accounts were created, and get location warnings when chatting with people in other countries.

Accounts featuring children, like family vlogs, now have stricter settings by default—limited messaging, filtered comments, and reduced visibility to suspicious users. The update follows Meta’s removal of hundreds of thousands of accounts linked to harmful behavior involving minors.

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📲 Instagram Says It Doesn’t Restrict the Reach of Posts That Include the Term Link in Bio

Instagram has confirmed that using the phrase “link in bio” in captions does not reduce a post’s reach. Despite common rumors, the algorithm does not penalize such posts. Any drop in performance is likely due to other factors like engagement or content quality.

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📲Instagram Posts Now Indexed by Google: What It Means

Instagram now allows Google to index professional posts—like Reels, carousels, captions, and profiles—giving creators and brands greater visibility beyond the app. Captions, alt-text, and hashtags now help boost SEO, making Instagram a tool for search-era discovery.

While personal accounts stay private, public profiles gain wider reach—along with new privacy and context challenges. For creators, it’s a big opportunity, but one that calls for smarter, search-optimized content strategies.

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📲 Instagram adds new DM safety tools for teens

Meta has introduced new protections for teens on Instagram, including safety tips before messaging, visible account join dates, and a combined block/report button. These features aim to help teens identify suspicious accounts and take quick steps action, while also extending protections to child accounts managed by adults.

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📲Instagram users report wrongful suspensions with no clear reason

Several Instagram users say their accounts were suddenly disabled over false accusations of violating child safety policies. Many lost access to photos, business content, and linked apps like Facebook and WhatsApp. Meta claims no spike in errors but urges users to appeal. Critics say over-reliance on AI moderation is causing unfair bans.

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