What you are watching is not a revolution, but a repetitious public relations campaign for one company that accidentally timed the launch of ChatGPT with a period of deep desperation in big tech, one so profound that it will likely drag half a trillion dollars’ worth of capital expenditures along with it.

In machine learning, the term stochastic parrot is a metaphor to describe the claim that large language models, though able to generate plausible language, do not understand the meaning of the language they process.

There is a performance of indifference that seems to have infected everything. We are training ourselves to care just enough to seem aware, but not enough to risk looking naive.

There is no other home, USSR, 1986

Artisanal reality emerges both as a survival tactic and as a status play. A way for public figures and brands to maintain their authority by narrating their distortions, curating their flaws, and staging believability. It is a form of authorship.

Sometimes the falling apart is the pattern. Sometimes the chaos isn’t chaos at all — but a system reorganizing itself. Quietly. Recursively. On a scale we don’t notice until after the fact.