Artsakh Ethnic Cleansing, Non-commercial Project, 2023

Our cultural understanding of what’s authentic has spanned the whole spectrum: from peak performativity to performative vulnerability, from full-throttle FaceTune to no makeup selfies. Having been through it all, there’s a sense that none of it feels real anymore.

Now, to combat the sense that any form of self-presentation is disingenuous, authenticity has become a game of chicken: people are pushing further into the margins to separate those who are performing from those who truly believe. This explains why self-expression is moving to extremes: in the post-genuineness internet, extreme now equates to believability.

A shirt whose price increases by 1 Euro with every purchase. The price is embroidered on the shirt.