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The title is misleading. He said:
"Games eventually stop running when newer versions come out, but films remain forever," [so] "films evoke nostalgia that leads people to repurchase the games, creating a synergistic effect across media,"
Hideki Yasuda, a senior analyst at Toyo Securities, also said that effective utilization of intellectual properties helps diversify revenue and boost recognition.
https://english.kyodonews.net/articles/-/63038
"Games eventually stop running when newer versions come out, but films remain forever," [so] "films evoke nostalgia that leads people to repurchase the games, creating a synergistic effect across media,"
Hideki Yasuda, a senior analyst at Toyo Securities, also said that effective utilization of intellectual properties helps diversify revenue and boost recognition.
https://english.kyodonews.net/articles/-/63038
π€‘11π4π1