I can genuinely say that I’m lucky enough to meet and work with so many brilliant, talented and hardworking people in my life, my manager Nitay being one of the earliest ones in my career, Azaria is also another visionary businessman that linked up with me 2 years ago after the album was released.
We found ourselves using the same formula of doing what we do, which led to a discussion about his vision of African excellence and how my album reassured that vision of uncompromising quality and hard work which bring long lasting results.
It didn’t take us too long to decide to collaborate on designing of a shoe that will be dedicated to NETSEBRAQ♦️
After having a lot of back and forth and ups and downs for about a year on putting everything together beautifully like the way we wanted to finally the work was done here in Addis. We used only local pure leather materials to finish the product and everything was hand made by top craftsmen.
We called it, of course, NETSEBRAQ.

Picture by- Michel Temteme