Instagram is experimenting with a new feature that shows which specific image or video in a carousel post was on screen when someone liked it. Instead of a single total like count, creators will now see which frame drove engagement.
This could help users better understand what content captures attention and refine their post strategies based on frame-by-frame performance.
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Starting July 10, public professional Instagram accounts will have their posts, reels, and videos indexed by Google. This move boosts visibility in search results, allowing travel and other businesses to reach wider audiences. Brands can now optimize captions, hashtags,
and location tags to improve their SEO and attract more organic traffic.
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Instagram has rolled out new tools to protect teens and children. Teen accounts now get alerts about suspicious messages, see when accounts were created, and get location warnings when chatting with people in other countries.
Accounts featuring children, like family vlogs, now have stricter settings by default—limited messaging, filtered comments, and reduced visibility to suspicious users. The update follows Meta’s removal of hundreds of thousands of accounts linked to harmful behavior involving minors.
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Instagram has confirmed that using the phrase “link in bio” in captions does not reduce a post’s reach. Despite common rumors, the algorithm does not penalize such posts. Any drop in performance is likely due to other factors like engagement or content quality.
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Instagram now allows Google to index professional posts—like Reels, carousels, captions, and profiles—giving creators and brands greater visibility beyond the app. Captions, alt-text, and hashtags now help boost SEO, making Instagram a tool for search-era discovery.
While personal accounts stay private, public profiles gain wider reach—along with new privacy and context challenges. For creators, it’s a big opportunity, but one that calls for smarter, search-optimized content strategies.
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Meta has introduced new protections for teens on Instagram, including safety tips before messaging, visible account join dates, and a combined block/report button. These features aim to help teens identify suspicious accounts and take quick steps action, while also extending protections to child accounts managed by adults.
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Several Instagram users say their accounts were suddenly disabled over false accusations of violating child safety policies. Many lost access to photos, business content, and linked apps like Facebook and WhatsApp. Meta claims no spike in errors but urges users to appeal. Critics say over-reliance on AI moderation is causing unfair bans.
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Want more real followers on your IG account
Drop a link to your profile in the comments and follow others who do the same. Let’s help each other grow!
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Instagram is introducing stronger safety tools for teens—like default private accounts, a new block/report button, and AI to detect underage users—as Australia prepares to ban kids under 16 from social media without age proof. The law takes effect in December 2025, with big fines for platforms that don’t comply.
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Instagram users must now have at least 1,000 followers and a public account to use the Live feature. This change aims to improve content quality and aligns Instagram with platforms like TikTok. Many smaller creators are frustrated by the update.
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Instagram is working on a dedicated TV app to stream Reels on smart TVs, aiming to compete with YouTube in living-room viewing. The app will feature curated Reels, remote-friendly navigation, and new ad formats tailored for big screens, helping Instagram tap into the growing connected TV market.
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Instagram now allows users to appoint a memorial contact to manage limited parts of their account after death. This person can update the profile picture and download public content but cannot post, read messages, or fully operate the account. The feature, launching in Israel, mirrors a similar tool introduced by Facebook about a decade ago, helping users cope with loss in the digital space.
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Instagram’s new infographic explains how to match post formats—like Reels, Carousels, Stories, and Channels—to each stage of the buyer’s journey. Reels boost discovery, Carousels aid consideration, and product posts or DMs help drive conversions.
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Relying on Instagram bots for likes or followers may lead to account penalties, shadowbans, or suspensions. While they offer quick growth, bots often reduce real engagement, damage credibility, and trigger algorithmic restrictions. Experts recommend focusing on authentic interactions and organic growth strategies instead.
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Instagram has introduced new features that let creators see when users like a Reel, which carousel slide got the most likes, and view post-level demographics. It also shows which posts led to new followers and replaces “Accounts Reached” with a new “Viewers” metric for better engagement tracking.
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Instagram’s latest update adds new analytics tools, including like timing on Reels, carousel slide performance, and post-level demographics. Creators can now see which content gains the most followers, offering better visibility into what drives engagement and audience growth.
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Instagram’s new real-time location sharing drew safety concerns after viral posts claimed some users’ addresses were visible. The feature is off by default, but confusion persisted until Instagram chief Adam Mosseri clarified it requires opt-in and can be limited to select friends. The rollout follows a jury ruling that Meta misused sensitive health data from the Flo app, intensifying privacy worries.
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Instagram has added three features to boost social interaction: Reposts let users share others’ public posts and Reels directly to followers’ feeds; Friend Map allows opt-in location sharing with selected friends; and a new Friends tab in Reels shows content liked, commented on, or reposted by friends, aiming to make the app feel more connected.
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Instagram is trialing a new “Picks” feature in Notes, allowing users to choose topics they’re passionate about and display them in their inbox. Friends can see these interests and connect over shared themes, aiming to foster more personal interactions. The move aligns with Instagram’s push to strengthen social connections, following recent updates like the friend map, repost options, and a Friends tab for Reels.
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Instagram introduced a location-sharing feature that lets users share their real-time location with selected followers. Although it’s opt-in and off by default, some users reported their locations were visible without consent, raising safety fears. Meta assures users can control and disable the feature anytime, but privacy advocates remain worried. Users are encouraged to review their settings to protect their privacy.
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