Instagram now lets users repost public posts and reels, share real-time locations with friends via an opt-in map, and view a friends tab in Reels showing content friends engage with. These updates aim to enhance user interaction and discovery on the platform.
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Instagram is testing a feature called “Picks” that lets users highlight favorite movies, books, music, and more to reveal overlaps with friends. The tool, still in early development, aims to spark conversations and strengthen connections as part of Instagram’s push for more interactive and meaningful engagement.
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Instagram chief Adam Mosseri says using Meta’s new “Edits” app can give posts a small, temporary reach boost as part of a promotional push for the tool. However, he clarified that engaging with similar niche content—such as liking or commenting on related posts—does not affect the algorithm or increase your reach.
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A group of 37 state attorneys general is calling on Instagram to revise its new “Map” feature over concerns it could enable stalking and exploitation. They want the tool blocked for minors, clearer privacy warnings, and easy opt-out options. Meta says the feature is off by default and opt-in only, but critics argue current safeguards are insufficient to protect vulnerable users.
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Instagram’s new Map feature allows users to share their last active location, but many see it as a privacy risk. To disable it, users can set sharing to “No one” in the app’s Map settings or block location access entirely through their phone settings. The backlash highlights growing tension between Instagram’s push for deeper connection and users’ desire for safety and control.
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Instagram introduced its Map to 170 million users, offering real-time location sharing with followers. But the feature has quickly revealed itself as a digital ghost town, with few willing to broadcast their whereabouts. The emptiness underscores widespread privacy concerns and reflects a deeper tension between Instagram’s drive for connection and users’ hesitation, leaving many to wonder what role the app truly plays in their social lives.
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Many creators are turning to Instagram bots for rapid likes and follower growth, but experts warn the risks outweigh the benefits. Bots can trigger Instagram’s detection systems, leading to shadow bans or permanent suspensions. They also harm credibility by engaging with irrelevant or inappropriate content, damaging trust with audiences. In the end, the artificial boost delivers hollow metrics without genuine community growth, making long-term success harder to achieve.
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Instagram head Adam Mosseri said the platform is exploring the idea of tracking screenshots to measure engagement. If introduced, the feature would give creators deeper insight into which posts resonate most, adding to existing analytics like reel moments, carousel likes, and follower growth. This move could help creators better understand audience behavior and shape content strategies.
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#news #Insta
Meta introduced an AI tool that translates and dubs Reels between English and Spanish, replicating the creator’s voice and offering optional lip-syncing. The feature is available to public Instagram accounts and Facebook creators with 1,000+ followers, with more languages planned.
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Instagram now lets creators link Reels into a series with a “Watch Part 2” button, making it easier for viewers to skip ahead and follow multi-part content. This update improves storytelling, boosts engagement, and helps Instagram compete with TikTok and YouTube Shorts.
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#news #Insta
Instagram is considering adding screenshot tracking to its analytics, after Adam Mosseri acknowledged the idea during a Q&A. While not confirmed, this feature could help measure off-platform reach and deeper engagement.
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#news #Insta
A coalition of 37 U.S. attorneys general, including Alabama’s Steve Marshall, is warning that Instagram’s new location-sharing tool could put minors and vulnerable users at risk by revealing their real-time whereabouts. They are urging Meta to block the feature for children, add clearer safety alerts, and make it easier for adults to disable. Meta responded that the feature is off by default, requires opt-in, and includes parental notifications and controls.
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#news #Insta
Cybersecurity experts are raising alarms over Instagram’s new Map tool, which updates and shares user locations every time the app is opened. They warn that Meta stores this information centrally without end-to-end encryption, making it accessible for advertising, profiling, or even misuse. Critics argue the feature could expose users—especially minors—to stalking and safety threats, while also eroding trust in Meta’s data practices.
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#news #Insta
Instagram has deepened its Spotify partnership by introducing two new tools: users can now share songs to Stories with audio previews and display their real-time Spotify listening activity in Notes. The updates aim to make music sharing more interactive and seamless, letting friends discover tracks directly on Instagram. Meta says the features are optional, require user opt-in, and are designed to encourage low-pressure, creative expression.
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Instagram for Business has released an infographic with strategies to help creators grow their following. The platform highlights posting more Reels to maximize reach, using carousel posts to drive stronger engagement, and adopting varied content approaches that fit each creator’s style and audience. These tips aim to boost visibility and foster deeper audience connections.
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Instagram now lets students verify enrollment via UNiDAYS and display their school and class year on profiles. Verified users can tap listings to see classmates from the same institution, making it easier to connect and build campus communities. The feature launches this week in U.S. colleges.
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#news #Insta
Instagram has introduced a new tutorial series for its standalone editing app, Edits, starting with five episodes hosted by creator Adrian Per. The videos cover essentials like camera placement, teleprompter use, and keyframe editing, with 20 episodes planned in total. Tutorials will be available on the Edits site and Instagram’s Creators profile, supporting users as the app continues to add new tools and features.
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Instagram is introducing a new Retention chart showing where viewers drop off in Reels, along with a Skip Rate metric replacing View Rate. These tools help creators see what parts of their videos keep audiences engaged and where they lose attention.
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#news #Insta
Instagram is testing a picture-in-picture (PiP) feature for Reels, letting users keep videos playing while navigating outside the app. The option appears in playback settings for selected users and is designed to boost multitasking and retention, aligning Instagram with TikTok and YouTube, which already offer similar tools.
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#news #Insta
Instagram has rolled out enhanced inbox features for creators and professional accounts, including multi-select filters, custom folders, and reorderable shortcuts. The updates are designed to help users more efficiently organize and prioritize high volumes of direct messages, making it easier to manage communication and engagement at scale.
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